Communications

Best Practices: Announcing Events

The following recommendations are intended to help departments and programs to effectively communicate events to faculty and students at Duke.

Digtal Signage on Campus

Duke provides a publishing system, called DukeFlyer (http://flyer.duke.edu), for anyone with a NetID to submit flyers to digital signage displays across campus. Users can easily monitor when and where their flyers are displayed. DukeFlyer also allows digital signage display owners a way to easily manage their own flyers as well as flyers submitted by other departments and users.

Which Calendar to Use?

The Duke Calendar at http://calendar.duke.edu/events/ is intended to be the primary portal for all events at Duke. Support organizations such as the Duke Alumni Association and the Office of News and Communications regularly scan the calendar looking for events to promote to alumni or news media. So by posting to the Duke calendar, you are also ensuring that the news service and our alumni organization have the opportunity to leverage the event on your behalf as well.

Anyone can post an event to the calendar. If you need assistance integrating a calendar feed into your website, please contact the Trinity Technology Services web team at tts-websys-projects@duke.edu.

How to Get Your Event Photo on Duke Calendar Page Banner

If you would like the Office of News and Communications (ONC) to consider highlighting your event on the calendar, send an email message to featuredevents@duke.edu. Include a photo or other image to illustrate the event, along with the photographer's name and confirmation that you have rights to publish the photo on Duke's site. ONC prefers photos that are at least 300 dpi, but will accept smaller versions. Requests to feature an event should be submitted at least two weeks prior to the event. The event must be held on Duke's campus or in other Duke venues to be featured.

How To Maximize Event Exposure with Faculty and Students

  1. Send ONE email each week to your faculty and students capturing all of your events. Preferrably first thing on Monday morning. Suggestions for format are shown below below. Note - the key is to really only do one email a week at and train people to expect it and value the contents. Resist suggestions to send out additional emails - this dilutes the power of your coordinated outreach.
  2. Be inclusive in identifying other departments/programs as co-sponsors. When events are entered into the calendar, you have the opportunity to select other departments/programs as co-sponsors, when appropriate. In doing this, your event shows up on their calendar as well - maximizing the visibility of the event.
  3. Email vs. flyers vs. plasma ads vs. Chronicle Ads. Faculty are best reached by email, while students report they also look at flyers posted on bulletin boards and around campus. Plasma screen ads have an impact on both audiences, but less so than email. Chronicle ads do have advertising value, but many people read the Chronicle online via their email, mobile devices or a web browser and have learned to ignore ads. Save Chronicle advertising dollars for your biggest events.

Suggested Format for Events Email

Email subject line: Economics Events for the Week of Date to Date

Economics events can be viewed online at: URL. All events at Duke can be viewed at calendar.duke.edu.

Week at a Glance
Monday, February 4, 2013
No events on calendar

Tuesday, February 5, 2013
11:50 a.m. - 1:30 p.m. History of Political Economy Lunch Seminar

Wednesday, February 6, 2013
6:00 p.m. - 8:00 p.m. Faculty/Student Social

Thursday, February 7, 2013
No events on calendar

Friday, February 8, 2013
12:30 p.m. - 2:00 p.m. Triangle Health Economics Workshop: Do couples self-insure?

Event Details

Tuesday, February 5, 2013
History of Political Economy Lunch Seminar
Time: 11:50 a.m. - 1:30 p.m.
Location: Social Sciences 327
Description: Professor Michael Barlow from the University of Northern Alaska will discuss the history of political economy, as related to the history of Alaska from the years 1900 through the 1980s.

Wednesday, February 6, 2013
Economics Faculty/Student Social
Time: 6:00 p.m. - 8:00 p.m.
Location: Social Sciences 125
Description: Fall social for faculty and students.

Friday, February 8, 2013
Triangle Health Economics Workshop: Do couples self-insure?
Time: 12:30 p.m. - 2:00 p.m.
Location: Rosenfeld Conference Room, 3rd floor, Sheps Center, UNC
Description: Speaker Courtney Van Houtven will discuss the effect of informal care on a couple's labor supply. The Triangle Health Economics Workshop brings together health economists from across the Triangle to discuss current research by invited speakers.