Best Practices: Announcing Gifts

Duke has an enviable culture of interdisciplinary collaboration, and that spirit of cooperation and shared resources will drive communications about Trinity College of Arts & Sciences gifts. In keeping with these values, we will at all times seek to be as inclusive as possible when announcing how gifts will support education and research within TCA&S and across schools, institutes and programs. It is to everyone's benefit to do this, and this approach maximizes our opportunity to make a difference.

The development of gift announcements will be led by Senior Assistant Vice President Chris Clarke (, our fundraising leader, and Associate Dean for Communications Deborah Hill ( 

Duke's formal policy and checklist for announcing gifts is available online at:
<>. We encourage faculty to read this policy. In all cases, the official announcement for a gift must be made by Duke only after the gift is officially recorded by Development. This is a very important point – please be very careful not to inadvertently make an announcement as this can damage our relationship with the donor and other units Duke. Be aware as well that there is often a long period of time between the moment when a donor says yes to a gift and when the gift is official and ready to publicize.

After an official announcement has been made, departments, centers and programs will be encouraged to spread the great news through their websites, newsletters, social media and other venues. Please take care, however, to be aware of and respect a donor's wishes for anonymity or minimal publicity. If you have questions about this, don't hesitate to contact Chris Clarke or Deborah Hill.

It's important to understand that donors often have very specific wishes for the announcement of their gift – sometimes including complete privacy. Sometimes donors simply want to help Duke and ask that their gift remain anonymous because their children are still at Duke, or they simply prefer to keep a low profile with their philanthropy. We do everything we can to honor such requests.